Having new technology like mobile phone phone ordering in addition to tracking, ordering kiosks, custom mobile apps, table location making use of cell phones, on the internet only ordering and also a host of additional technologies designed specifically for improving the buyer experience sounds like a great concept… tend to be they?
The rise and climb in the restaurant and even eatery since 2007 is wonderful and even everyone likes to eat in them. But there are some sort of substantial variety of potential customers that are unable to use those technology no matter how they try. And it’s not actually their fault!
Generally there is no hesitation that technology might improve customers expertise. There is some sort of substantial percentage of customers that are not at all savvy with using technology that is certainly a problem. Look at the value regarding fast food dining places in the UNITED KINGDOM in 2017 regarding fast food which includes takeaways alone was a massive �5. just one Billion but adding up across the complete sector to more than �14 Billion and even what appears to be smaller percentages involving potential customers adds up to enormous loss of company.
While 56% regarding consumers involving the age group of 45-64 use technology in eating places that leaves a massive 44% of of which age group that perform not use technological innovation. Indeed, for that US around 65% regarding customers over 55 prefer to always be served by waiting staff.
Careful consideration of how plus where technology is used to improve client experience is some sort of key consideration for its success, all things considered who wants in order to ignore approximately 44% of customers since the technology was less than perfect? Remember that the National Restaurant Organization says that the particular number one feature cited by ‘baby boomers’ was the loyalty and returns program so including that in to be able to customer experience technologies creates a win/win situation when alluring that sector involving customer in in order to your restaurant or perhaps business.
It is usually noted that found in the UK the government has provided countrywide statistics about individual wealth by era where the common liquid wealth just visited its highest between age 55 to 64 so it constitutes a great package of sense wherever technology could end up being introduced as a customer interface that will the technology alone does not change away the wealthiest people with disposable income in UK from any cafe or business.
Having a focus towards cell phone ordering is good for that younger years, but most readers can know friends above 55 that fight daily with their cellular phone. Deloitte claim that there has already been a substantial boost of smart mobile phone users over fifty five between 2012 and even 2017 by since much as 71% change but of which certainly is little real reflection of how many associated with those over 55’s use the phone for smart applications. In techupside , Deloitte estimates that with least 1 out and about of 4 customers aged 55+ who have smartphones have never ever downloaded a solitary app. With this levels of app used in the 55+ age group those problems intended for restaurant technology at the moment remain high in the agenda although seem largely untreated by developers plus most often overlooked by restaurant providers.
It is likewise worthwhile noting from a recent ‘greenlight’ survey that in which the internet is worried the over 55’s currently spend above �14 Billion by means of online shopping and will be the fastest expanding demographic in that area but they are generally largely ignored simply by retailers and diner customer facing technological innovation development by manufacturers. Bear in thoughts also that ‘greenlight’ also commented of which for 65+ demographic that spending in fact reduces compared in order to the customer within the 55 to 64 age class. Understanding this truth will help identify which often technology will support or hinder that will demographic using the resulting increase in revenue.
But technology throughout restaurants is not really just concerning the front of house consumer experience, additional applicable technologies now appearing in restaurants that directly contribute to the total customer delivery associated with quality service these kinds of as staff tracking that can provide key metrics concerning staff efficiencies in order to improve service amounts and reduce costs accordingly.
Thinking regarding current trends where a similar demographic associated with 55 to 64’s is concerned the payment process can furthermore be a hurdle. While many modern payment methods may involve mobile pay out, or server capsules, kiosks or programs, consideration has to be given in order to the results those solutions could have in removing the 55 in order to 64 age class from visiting any restaurant.
Its very clear that with time younger generations will ultimately migrate to being older technology savvy customers but overlooking the important fityfive to 64 age groups is not recommended if your restaurants are catering to that demographic already.